28.02.2024
Apple has reportedly shelved its ambitious electric car initiative, known internally as Project Titan, a decade after its inception. The decision to abandon the project aligns with a broader industry trend, as automakers scale back on electric vehicle (EV) investments due to declining demand and high interest rates. Employees from the discontinued car project are being redirected to Apple's artificial intelligence division, signaling a potential strategic shift toward AI. Tesla CEO Elon Musk reacted to the news with a suggestive emoji on social media, highlighting the changing priorities within the tech and automotive sectors. Despite the car project's cancellation, Apple faces challenges with slowing iPhone sales and increased competition in the consumer electronics market.
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